Dr. Joshua Ghiam, DDS, founder, and CEO of Dr. Joshua Ghiam Aesthetic Dentistry, has developed a name as one of the most skilled cosmetic dental practitioners in Beverly Hills. While many providers may try to build their practices by acquiring profit as quickly as possible, Dr. Ghiam’s reputation has been built on his customers’ confidence and trust. Dr. Ghiam knows that this is, and has been, crucial to his success – and the same goes for success in any field.
Dr. Ghiam started his practice from scratch seven years ago. Fresh out of USC (University of Southern California) and starting a family, he began with zero capital aside from what he had left from student loans and what he and his wife could save from wedding gifts. With just some equipment he bought at a discount from a retiring dentist’s office, Dr. Ghiam dove headfirst into arguably one of the most highly-saturated cosmetic dentistry markets in the United States.
At that juncture, Dr. Ghiam faced three big challenges:
- To bring in clients, he would have to get his name out in an overpopulated and highly competitive market.
- He would also need to build deep relationships and trust with his patients to ensure return visits and, in most cases, lifelong customers.
- He needed to set himself apart from all the other practitioners in the industry.
Fast forward to today: Dr. Ghiam’s position as one of LA’s finest is a testament to the effort and devotion he has not only put into refining his craft, but also the care he places in developing intentional and authentic connections with his patients and team. In doing so, he has built a practice that not only delivers top-tier treatment and results but also a reputation of quality and trust between his brand and the public.
As to exactly how he did this all so quickly, here are a few of the things Dr. Ghiam did to overcome challenges while building a successful practice and safeguarding public trust in his brand:
Commitment to the field
While some may sit back and rely on elite degrees or stop pursuing education once they graduate, Dr. Ghiam has by no means sat idly by, cruising on his collegiate experience. He consistently sharpens his skill with the latest techniques, invests in innovative technology, stays current with the latest materials, and has been educated by some of the most recognized dental professionals in the industry. In doing so, Dr. Ghiam and his team can provide steady, high-quality outcomes for his patients.
This is a key to establishing trust: you have to deliver a solution that is consistent and beautiful. Someone might have all the raw skill in the universe, but a mediocre experience will deteriorate trust. To avoid this, it is necessary to continually expand and innovate – upgrading hardware, learning new techniques, and always deepening one’s understanding of the industry.
When it comes to Porcelain Veneers and Smile Makeovers in general, to ensure top-quality products and results, and consistency time and time again, Dr. Ghiam personally designs every set, and all his Porcelain Veneers are fabricated exclusively by his in-house lab. This is not common, as most offices send their molds out to be produced by generic labs, risking consistency and quality.
Keeping transparency and ethics
How can anybody be expected to place trust in a brand that’s not forthcoming with its values or operations? Successful brands must be transparent about what they are, what they do, and their values, especially when it comes to something as personal as cosmetic dental care. Dr. Joshua Ghiam Aesthetic Dentistry operates with honesty, transparency, and integrity, which is easy to see simply from a quick visit to the company’s website. “By providing truthful and ethical dentistry I was able to earn my patient’s trust,” says Dr. Ghiam, “allowing me to treat them and provide them excellent dental care.” Dr. Ghiam and his team take great pride in their work and practice – a practice that started from scratch to become one of the most sought-after in Los Angeles. Dr. Ghiam’s focus on transparency and ethics have been key to his success and “led to tons of good reviews online, referrals of friends and family and large following on social media, Instagram in particular,” he says.
This is crucial, especially in Dr. Ghiam’s profession. In a sense, being transparent is a fundamental part of making one’s brand more personalized. Personability is also displayed both in how Dr. Ghiam works with each patient and the end results as well. Dr. Ghiam believes that “no two smiles are created equal,” and like their smile, each person is unique and distinct and should be treated that way. Dr. Ghiam and his team give each patient a thorough consultation to address any concerns and ensure they get the best possible results. He adds, “extreme attention to detail is always utilized to mimic natural teeth in order to create beautiful and natural smile enhancements that last for many, many years!”
Being personable also means treating clients as much more than just a number or a booked appointment. Dr. Ghiam is well regarded by his patients for his thoroughness, both in his customized treatment and the care he puts into making sure his patients feel heard and well cared for. Dr. Ghiam also offers payment plans and financing options to help make treatment manageable for all of his patients.
By practicing commitment to his industry, transparency, rigorous ethics, and the utmost personability and care, Dr. Ghiam has established himself as a leader in the field of aesthetic dentistry, as evidenced by his new Beverly Hills office on Rodeo Drive, 150k+ followers on Instagram, a multitude of positive reviews, patients traveling nationally and internationally for treatment, and many extremely satisfied, lifelong customers.